APPAREL MONTH: New Everything's Rosie ranges due

Spring/summer lines set to launch in Tesco, Asda and more.
Author:
Publish date:
Social count:
0
1_rosie-apparel.jpg

New Everything's Rosie apparel lines will hit arrive in stores this spring/summer.

TDP Textiles and Aykroyds and Blues are expanding their ranges based on the pre-school brand.

Since the launch of Rosie apparel lines in 2012, TDP, Aykroyds and Blues have secured listings at major retailers such as Asda, Debenhams, BHS, Tesco, Sainsbury’s, Mothercare and Marks and Spencer.

The apparel based on the brand - which targets pre-school girls aged three to seven - features artwork from the CBeebies animated series.

Tesco will stock pyjamas for girls developed by licence partner Aykroyds, in store from April 2013. Blues has created a girls T-shirt and TDP has produced a five-pack of girls briefs, for a spring summer launch.

Rosie will also feature in an exclusive pyjama design by Aykroyds for Asda, in store from June 2013.

Kirstie Brandon, Licensing Manager at V&S Entertainment, commented: “As Rosie’s fanbase grows, licensees are responding with some beautiful new product lines so pre-schoolers can continue to enjoy the characters beyond the series.

"Apparel is an exciting part of this development. With these new Spring Summer lines set to take pride of place in Tesco and Asda - demonstrating major retailer confidence in the Rosie brand – we look forward to expanding our apparel range and working together with our strong licence partners.”

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

4_Rosie, small.jpg

Everything's Rosie

It's one of Cbeebies most popular new shows, and has been snapped up by broadcasters across Europe. We find out what's next for Everything's Rosie.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.