APPAREL MONTH: Olive Oyl heads to Mango - Licensing.biz

APPAREL MONTH: Olive Oyl heads to Mango

High Street fashion retailer to create t-shirts featuring cartoon heroine.
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Barcelona-based fashion retailer Mango has partnered with King Features Syndicate to create a collection of long and short-sleeved t-shirts featuring cartoon heroine Olive Oyl.

The limited edition, five-piece collection arrives in-store this month, and will be available in virtually all countries where Mango has a presence, as well as online.

The store - which goes by the MNG brand in the US - has more than 1,000 stores in 92 countries and is the second largest company in Spain exporting women's fashion.

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