Shirt manufacturer Peter England is moving into the footwear sector following a tie up with Patrick Shoes.
The deal, brokered by Performance Brands, will see a range of footwear introduced, based on the style and look of the firm's shirts.
The collection will consist of 12 designs to be launched at MODA, which takes place at the Birmingham NEC between February 21st and 23rd.
There will be a mix of casual, formal and boat shoes, all of which will hit retail from June.
"We have high hopes for a successful launch and are looking forward to building a substantial business over the next few years," said Nick Englert, director of Patrick Shoes.