APPAREL MONTH: Retro strong for ER - Licensing.biz

APPAREL MONTH: Retro strong for ER

Brands such as She-Ra making headway in category, while Postman Pat collection bolstered.
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Entertainment Rights is currently enjoying some strong sales within the apparel area for a number of its properties.

Retro brand She-Ra Princess of Power, for example, is continuing to bed in at retail across women's nightwear, underwear and tees (Somerbond & BCI), dress up (Smiffy's) and socks (Roy Lowe & Sons).

Meanwhile, a high-end apparel launch, which saw exclusively designed, limited edition Where's Wally tees available from trendy urban boutique Cockfighter of Bermondsey, attracted the attention of several High Street retailers, too. Following high demand, a retro-inspired line (tees and underwear, BCI; dress up, Smiffy's) aimed at men and women is now available.

A number of other ER brands are also hitting stores including The Lone Ranger, Basil Brush, Lassie, Classic Rupert Bear, Trumptonshire and Mr Magoo.

Meanwhile, a new apparel range featuring Postman Pat Special Delivery Service has been rolled out for the pre-school market this spring. The current line-up of partners includes TDP/Aykroyds (underwear/nightwear), TMI Solutions (apparel), Samuel Eden (socks), William Lamb (footwear), VMC (accessories) and Trademark Collections (bags).

"We are pleased at the success of our existing apparel ranges and tremendously excited about the collections that are set to launch at retail imminently," said Catherine Murison, senior licensing manager at ER. "With the current consumer demand for retro product still strong we expect the fashion-forward designs to be well received and the apparel roll out as a whole to complement the success ER's brands have experienced internationally."

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