APPAREL MONTH: Smiley Happy Sports launches

New Smiley Company brand debuts exclusively in French sports chain Go Sports in April.
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The Smiley Company has created a new unisex sportswear range, Smiley Happy Sports.

Taking inspiration from 1980's imagery and elements, the new line will be launched exclusively with French sports chain Go Sports at the beginning of April.

An all day event at the store's flagship store in Paris - Forum Les Halles - is planned to mark the occasion, including DJs, competitions and giveaways.

The clothing range has been created by global design agency Hartung Bouffay and produced by French licensee AdventureLand.

To complement the line, Dutch licensee Intermedium has come on board to design and produce a footwear collection.


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