The apparel category is becoming a major part of the licensing programme for ZhuZhu Pets, with key partners on board in both the UK and Europe.
Blues Clothing is handling the brand in the UK, with its collection - including t-shirts - due later this year, while Sun City is covering mainland Europe, including France, Italy, Iberia, Germany and Benelux. The firm's range will feature daywear and nightwear, plus accessories such as hats, scarves and underwear.
In addition, CCI Shoes has a collection of footwear available in France and Belgium, including trainers, sandals and flip flops. Easy Shoes will launch its collection in Italy, Iberia and Greece, while Perletti has a range of rain boots for Italy, France, Belgium, Iberia and Greece.
Francesca Lisle, from Lisle International Licensing, commented: "ZhuZhu Pets is an aspirational licence that has really captured the hearts of children across the globe. With such a wide range to choose from, they can embrace the ZhuZhu Pets experience either subtly by wearing a pair of trainers, or with gusto with a whole ZhuZhu Pets wardrobe."