Apple's Siri turns Ferrari into talking car - Licensing.biz

Apple's Siri turns Ferrari into talking car

Harman provides in-car voice audio much like the KITT motor from Knight Rider.
Author:
Publish date:
1_ferrari-ff.jpg

Apple's Siri app, which answers a user's questions via speech, has been integrated into a new Ferrari.

Audio specialist Harman showed off the technology - the first of its kind - in the latest Ferrari FF car at the Geneva Motor Show, which runs from March 7th to 17th. 

Drivers can press a button on the steering wheel to activate Siri. Commands and audio feedback are picked up and played through built-in microphones and the car’s audio system. 

Siri's speech volume is automatically adjusted in-car, like the mobile phone version, where Siri stops any music being played once activated.

Michael Mauser, Harman’s Executive Vice President and Co-President of Infotainment & Lifestyle Divisions, commented: “This Siri integration is an important milestone in the cooperation between Harman and Ferrari. 

"By transferring the known modus operandi to the car, Ferrari offers its customers the ease of use of their mobile devices with an embedded premium Harman infotainment system.”

In other words, you can pretend you're David Hasselhoff in Knight Rider and talk to your car while driving. 

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Featured Jobs