ART & DESIGN MONTH: Backstage on board with Gorjuss

Firm becomes new licensing agent for brand in Italy.
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Santoro has appointed Backstage Licensing as its new agent for its Gorjuss collection in Italy.

Gorjuss already has strong momentum in Italy, boasting successful apparel lines in Benetton stores across the country.

In addition, it has fashion and lifestyle lines distributed by GUT! Edizioni.

"Having worked with Backstage in the past, we think they are the ideal partner for Santoro," said Meera Santoro, creative and licensing director at the firm. "We have absolute confidence in Backstage capitalising on the considerable interest currently being generated by our Gorjuss collection in Italy."

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Initial reaction from licensees and retail has been strong for Santoro's latest design-led brand. We find out more about what's planned.

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