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Atlantyca Entertainment taps Lindt for Geronimo Stilton confectionery - Licensing.biz

Atlantyca Entertainment taps Lindt for Geronimo Stilton confectionery

Set for release over this year’s back-to-school period, each pack of chocolates will feature Geronimo Stilton on the wrap and will include a special Geronimo-themed gift with it inside.
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Atlantyca Entertainment has signed with the premium chocolatier, Lindt & Sprungli to produce a selection of branded Geronimo Stilton chocolate pralines.

Set for release over this year’s back-to-school period, each pack of chocolates will feature Geronimo Stilton on the wrap and will include a special Geronimo-themed gift with it inside.

A selection of four different gifts are being offered: a key ring, pencil case, plush and a selection of popular Geronimo Stilton books that young fans have to know and love.

“Lindt is a premiere chocolatier, dedicated to creating high-quality chocolate products,” said Marco Piccinini, licensing manager for Atlantyca Entertainment. “We always strive to find partners that uphold the highest-regard for their brands and ours. We are so excited to be able to incorporate some of the wonderful Geronimo Stilton books into this special promotion, it is the heart of the brand and part of our continued work in bringing multi-faceted promotions.”

The Geronimo Stilton themed chocolates will be sold in local pastry shops, ice cream and chocolate confectionery shops.

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