Aurora adds Hush Puppies -

Aurora adds Hush Puppies

Firm signs deal with Wolverine World Wide, the company behind Hush Puppies.
Publish date:

In the deal, which is effective until 2012, Aurora's will distribute a Hush Puppies plush animal line, featuring the trademark basset hound, from January 2011.

The Hush Puppies plush animal line will launch with a small (5"), medium (10") and large (18") Hush Puppies basset hound.

"Aurora is proud to partner with another well-known brand such as Hush Puppies," says Michael Kessler, senior vice-president at Aurora.

"Fans of the brand will appreciate the huggable, lovable, super-soft versions of the iconic basset hound, as well as all new seasonal and holiday styles that Aurora will release later next year."

Kessler says, "The portable 'clip-ons' are perfect versions for those who want to take their Hush Puppies pup on the go—fasten them on totes, backpacks, purses and other accessories."


Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.