Aurora expands popular Moomin plush line - Licensing.biz

Aurora expands popular Moomin plush line

Seasonal Christmas plush, finger puppets and other figures due to join collection.
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Aurora is expanding its range of plush Moomins characters.

The firm will be adding a seasonal Christmas plush of Moomintroll, plus a soft Moomin house with a range of finger puppets.

Aurora is already enjoying success with its collection of Moomintroll, Moominmamma, Moominpappa, Snorkmaiden, Snufkin and Little My plush, as well as a Moomin keyclip.

"It has been a delight to work with a brand that is unique, charming, full of character and so perfectly suited to the soft toy market, as the expansion of the Moomin range proves," said Verity Groom from Aurora Marketing. "We are sure that the Moomin plush success story will continue into Christmas and well beyond."

Caroline Mickler, the licensing agent for the brand, added: "We are not surprised that the range has been so well received and are delighted that these wonderful new figures have been added."

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