AUSTRALIA: Haven roars ahead with Chapman brands

Firm sees huge success with Fifi and the Flowertots and Roary the Racing Car in the territory.
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Since taking on representation for Chapman's Fifi and the Flowertots and Roary the Racing Car in Australia late last year, Haven Licensing is delighted with its success to date and is promising more to come.

Roary began airing on ABC TV in January and has become a hit with 0-12 year-old audience, achieving a 70 per cent market share. The show is returning to ABC Kids from August 1st for repeat screenings, followed by the premiere of series two.

Roary will also launch on Nick Jr from October 1st with a line-up of four daily double episodes.

The toy range will be making its debut in September across all retailers, with DVDs rolling out from November. The major merchandise launch will take place in March 2009.

Haven has signed deals with a number of licensees including Bensons, Brand Direct, Harper Collins, CK Clothing, Engelite, Funtastic (master toy), Hunter Leisure, Magna Pacific, OTA Marketing, Sports Cards Australia and TMI Australia.

An official Roary car and Big Chris will be touring round key motor racing events, shopping centres, expos and other live events round the country from this September.

Meanwhile, in two years, millions of children have seen Fifi and the Flowertots on ABC Kids and Nick Jr, while the show is regularly in the top three children's programmes for 0-4 year-olds and over 800,000 children have seen the live shows.

Toy sales have also proved successful, with Haven revealing the launch of Fifi toys into Kmart this September with a new range. It has also signed three more licensees including OTA, Sports Cards Australia and Sleeman Imports, with products rolling out in later 2008/early 2009.

Fifi has also become an official ambassador for Planet Ark's National Tree Day and Schools Tree Day 08. As part of her contribution, Fifi will be performing a Rock with the Tots concert on Schools Tree Day (July 27th), Bumble and Fifi will be planting trees with children on National Tree Day (July 29th), there's a Fifi/Planet Ark TV Community Service Announcement, plus a competition running nationally.

Nick Jr will also be supporting the event by screening a Fifi marathon on July 27th.

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