Aykroyds signs up to Cloudbabies push

Hoho hires apparel licensee for children's nightwear and underwear.
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Hoho Entertainment is continuing to build up the licensing programme for its new pre-school property, Cloudbabies, with Aykroyds and TDP coming on board for apparel.

The firm will be creating children's nightwear and underwear for the CG animated series, which is due to air on Cbeebies later this year.

Vivid and Penguin Children's Books are already on board.

"I am thrilled to be working with Aykroyds and TDP again," said Helen Howells, joint MD and co-founder of Hoho Entertainment. "The innovation and designs that they produce are superb and the quality of their products are second to none, so we have every confidence that they will develop a beautiful range of nightwear and underwear for little boys and girls."

David Aykroyd, joint MD of Aykroyds, added: "We believe this beautiful property will become a tremendous success in the toddler and pre-school market and are really looking forward to working with Hoho to establish the brand across all UK retail areas."

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