Baileys reinvigorates its coffee creamers line in new Danone deal

The Diageo-owned brand has just signed a new licensing partnership with Danone North America for the launch of a new line of reimagined flavoured coffee creamers.
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If you thought that the end of the festive period was going to put a stop to your love affair with a tipple of Baileys, think again.

The Diageo-owned brand has just signed a new licensing partnership with Danone North America for the launch of a new line of reimagined flavoured coffee creamers.

The range features a reinvented recipe and three new flavours, including the Original Irish Cream, Vanilla Cream and Mocha Mudslide. As a new partner, Danone North America has worked to fine-tune bailey’s product line, introduce new packaging and expand distribution.

“We are so excited to reintroduce the Baileys line of delicious and indulgent coffee creamers,” said Mac Krause, brand manager, Baileys creamers, Danone North America.

“We asked for feedback from consumers and worked closely with our product innovation team to craft a rich and creamy coffee experience with the new recipe. We have focused on optimising taste and texture and we hope Baileys fans - and new fans - enjoy a splash of Baileys coffee creamer in their next cup of coffee.”

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