Barbie partners with Primark to debut bedding and nightwear - Licensing.biz

Barbie partners with Primark to debut bedding and nightwear

Character World and Sommerbond are on board to produce licensed goods for the iconic toy brand.
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Barbie has partnered with Primark for ranges of bedding and nightwear from Character World and Sommerbond. The collection will launch at the end of May.

Exclusively designed by Character World for Primark, the bedding range is inspired by the iconic Barbie logo. The bedding is designed with an on-trend colour scheme consisting of a soft pink and muted grey palette, reflecting Barbie’s strong aesthetic that’s true to the brand. The spring bedding collection comprises of reversible print duvet sets available in single, double and king sizes along with a Barbie fleece blanket available at the end of June. 

“We are thrilled to be expanding the Barbie brand in Primark, strengthening our fashion heritage in partnership with the trusted high street fashion chain with this beautiful capsule collection that is perfect for fans of the brand,” said Gemma Daniels, associate manager consumer products at Mattel.

Adding to the new Barbie Primark offering, Sommerbond will introduce nightwear for adults. The set sees the Barbie logo in white multi-print on the iconic Barbie pink coloured background, available in sizes 4-24 from May.

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