Beano Studios has partnered with the iconic Scottish monument, The Kelpies to launch a new product range featuring exclusive comic strip artwork.
The artwork has been created by the renowned Beano artist, David Sutherland following his own trip to The Kelpies and will see the Beano’s own icons, Dennis and Gnasher adding their own 100 ft effigies to the Falkirk landmark.
The new comic strip will feature on a range of merchandise including cushions, mugs, water bottles and tote bags and is available to purchase from March 17 2018. The launch of the Beano X Kelpies product range coincides with the anniversary of Dennis’ first appearance in print in issue 452 of Beano on March 17, 1951.
Sutherland, one of the Beano’s most famous artists, responsible for The Bash Street Kids and Dennis the Menace (1970 – 1998) gifted The Kelpies sculptor Andy Scott the bespoke comic strip after they visited The Kelpies in Scotland together.
Scott said: “I am delighted to see the wonderful engineering adaptation of The Kelpies by those other Scottish icons, Dennis and Gnasher. On a personal level, I have known their artist David Sutherland for many years and visited The Kelpies with him and his family a couple of years ago.
“Dennis and Gnasher have brought smiles to the faces of generations of youngsters, myself included when I was a boy, and it’s a real pleasure to see their unique sense of mischief so skilfully brought to life with the Kelpies.
“We are delighted to work with David and Beano Studios to bring this range of merchandise to the public and hope they add a new light-hearted dimension to the visitor’s experience when visiting The Kelpies.”
Sutherland added: “I have long been an admirer of Andy’s work and have seen many sculptures fashioned by his hands – then along cam The Kelpies. Seeing these iconic sculptures first-hand was an incredible experience and it felt almost as though they had come to life.
“each time I draw Dennis and Gnasher they also take on a life of their own. In this instance, Dennis and Gnasher decided to steal a little of Andrew’s fame by helping themselves to a few bus panels and they created their own sculptures.
“I feel they did a good job, not to outdo Andy’s sculptures, but to keep The Kelpies company. Andy is a dear friend of mine and I am thrilled that we are able to work together to release a limited range of merchandise for fans of both Beano and The Kelpies to enjoy.”
To celebrate the launch, there will be a limited edition of 48 prints of the artwork, signed by both artists, available to buy at the Helix Visitor Centre and Falkirk Wheel’s Shop.
The range of products has been manufactured by Star Editions, based in the UK.