Beanstalk adds SVP for brand acquisitions

25-year industry veteran Nell Roney takes on new role.
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Brand licensing agency Beanstalk has appointed Nell Roney to the role of SVP, brand acquisitions.

In the new position, Roney (pictured) will use over 25 years of industry experience in brand licensing, brand management and marketing across a broad range of product categories to accelerate the agency's growth in 2012 and beyond.

She will report to Allison Ames, president, North American at Beanstalk.

"Our brand acquisitions service continues to be a significant growth area for Beanstalk and represents one of the many ways that our knowledge of brands, trends, consumer attitudes and licensing can benefit our clients," said Ames. "Nell's extensive and compelling experience as a licensee, licensor and agent will provide the direction necessary to continue our growth in this discipline."

Roney added: "As brand licensing has earned its seat at the marketing table, companies continue to seek valuable partnerships with well known brands in order to effectively reach new consumers and differentiate themselves from their competitors."

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