Beanstalk and Microsoft Studio's Turn 10 bring Forza Motorsport to licensing arena - Licensing.biz

Beanstalk and Microsoft Studio's Turn 10 bring Forza Motorsport to licensing arena

The new three-year deal will see a collection of Forza Motorsport apparel and merchandise launch via speedgear.com as well as in major retailers across the US.
Author:
Publish date:
Social count:
0
0 0forza.png

GMDS USA has teamed with Beanstalk and Microsoft Studio’s Turn 10 to bring Forza Motorsport into the world of licensed apparel and merchandise.

The new three-year deal will see a collection of Forza Motorsport apparel and merchandise launch via speedgear.com as well as in major retailers across the US, before going global later in the year.

The collection will be available through the renowned GP Store in South America, Asia, South Africa and the Middle East. The apparel collection will include youth, ladies and men’s and will feature all levels of styles from outerwear to t-shirts and underwear.

GMDS USA already distributes apparel for some of the world’s leading auto brands such as Automobili, Lamborghini and Super Trofeo.

“GMDS USA is very honoured and proud to be able to help bridge the reality of real racing with the world’s award-winning game racing franchise, Forza Motorsports,” said Stefano Jarach, CEO of GMDS USA.

“We will use our high quality, stylish design and unprecedented worldwide distribution to bring racing fans exciting and cool Forza Motorsport gear.”

Alan Hartman, Turn 10’s studio head, added: “We listened to our community’s request for licensed Forza Motorsport merchandise and are pleased that we have found the right partner with GMDS USA.

“The Forza Motorsport brand stands for community, experience and excellence and we feel confident that GMDS USA’s Forza Motorsport products will live up to those standards.”

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.