Beanstalk has set its sights on global expansion in a new partnership with Asian brand licensing agency, Click Licensing.
Headquartered in the Philippines, with offices across Asia, Click will work with Beanstalk to develop local properties and extend existing Beanstalk clients in the region.
The latest collaboration is part of Beanstalk’s initiative to expand the agency’s reach in both China and South East Asia.
Lisa Reiner, managing director of Beanstalk Europe and Asia Pacific, said: “Click Licensing has longstanding experience with brand extensions in China and South East Asia and is perfectly positioned to help us extend our reach in one of the world’s most dynamic and fast moving markets.
“We are excited to be partnering with such a prominent player in the Asian licensing arena and look forward to continuing our expansion in the region.”
Marilu Magsaysya Corpus, CEO of Click Licensing, added: “We are very excited to have the opportunity to work with Beanstalk in Asia.
“Beanstalk shares our vision for the development and growth of licensing in China a well as the rest of the region. We share the same core values that are necessary to work together and develop successful licensing programs on behalf of our clients.
“It is with great enthusiasm that we look forward to working closely with Beanstalk.”