Beanstalk grows EU presence with Munich-based G.L.A.M. deal - Licensing.biz

Beanstalk grows EU presence with Munich-based G.L.A.M. deal

The collaboration is the latest move in Beanstalk’s long-term plans for global growth, taking its clients to key regions across the world.
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Beanstalk is growing its reach across the German market thanks to a new partnership with the award-winning licensing agency, G.L.A.M.

The team will now look to explore local opportunities in partnership with the Munich-based G.L.A.M. while expanding the reach of Beanstalk clients across digital entertainment, hard goods and food and drink.

The collaboration is the latest move in Beanstalk’s long-term plans for global growth, taking its clients to key regions across the world.

“G.L.A.M. shares our passion and experience for developing long-temr brand extension programmes on behalf of world class brands and is perfectly positioned to help us build our business in the German speaking markets,” said Lisa Reiner, managing director of Beanstalk Europe and Asia Pacific.

“Many of our clients, especially those in foodand beverage, hard goods and digital entertainment space, have a very strong resonance in the region and we are excited to collaborate with G.L.A.M. to further build their programmes in these key European markets.”

Kristin Ehring, director of sales and accounts at G.L.A.M. added: “Through our alliance we look forward to further elevating G.L.A.M.’s position in Germany, tapping into our respective regional expertise to unlock new business opportunities for future and existing clients.”

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