Beanstalk has joined forces with Patty Conte, the grand-niece of Peruvian pin-up artist Alberto Vargas, to develop a range of licensed products.
The line will be based on the original artwork from the Alberto Vargas Estate.
First up, a collection of The Vargas Girl t-shirts launch in Topshop stores from today (July 12th), in partnership with Blackstone Design.
The Vargas Girls were pin-ups printed in Esquire magazine during the Second World War, which quickly became wartime servicemen's dream girls.
Beanstalk is also actively eyeing up licensees in other categories.