Global brand extension agency Beanstalk has signed HGTV talent Genevieve Gorder for representation.
The firm will bring 'Gorder’s soulful and whimsical design point-of-view' to adult and juvenile home décor products.
Genevieve Gorder runs an interior design studio, TV production company, digital magazine and has recently starred in HGTV’s Dear Genevieve, HGTV Star and A Hero’s Welcome Home.
Her newest series, Genevieve’s Renovation, premiered on HGTV in July 2014.
“Designing your home is much more than just creating a new aesthetic,” said Genevieve Gorder.
“It’s about translating soul. How do you make soul visual and tangible? This is the question I must answer through my collection. Design has such an incredible impact on our moods and the ways we behave and live. I am confident that Beanstalk’s unparalleled experience in the home space will continue to bring my vision to life at retail and allow consumers to understand how powerful even small updates to their space can be.”
Allison Ames, president of Beanstalk, added: “We are really thrilled to be chosen by Genevieve to help bring her design vision to life, engaging with both her loyal fans as well as new consumers.
“As one of America’s favorite interior designers, Genevieve has a distinctive design sensibility that can be easily leveraged to create products for the home. She has such a soulful and engaging personality and she’s an urban mom, all of which make her incredibly relatable.
"We look forward to identifying the right partners that will properly execute on Genevieve’s vision.”