Beanstalk promotes Rachel Terrace to senior vice president - Licensing.biz

Beanstalk promotes Rachel Terrace to senior vice president

Terrace will spearhead the strategic development and implementation on Beanstalk's US clients' licensing programmes.
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Beanstalk has promoted Rachel Terrace to the position of senior vice president, Brand Management.

Terrace will expand on her previous role as vice president, Brand Management by spearheading the strategic development and implementation on Beanstalk's US clients' licensing programmes.

In her new role, Terrace will also be responsible for overseeing Beanstalk's North American Brand Management team's relationships and licensing programmes on behalf of its clients, retail partners and licensees.

Since joining Beanstalk in 2005, Terrace has led numerous licensing initiatives across the home, food, fashion and automotive categories for numerous brands.

Allison Ames, president, Beanstalk, said: "Rachel's strategic and creative approach to building brands is widely recognised and she has contributed greatly to our company's growth and success.

"Her passion and knowledge have played a pivotal role in making Beanstalk a leading agency, both in the US and worldwide.

"We look forward to seeing her continued leadership within the agency as she assumes broader responsibilities."

Terrace added: "I am excited to build on our great work in advancing the interests of Beanstalk's North American clients and identifying new opportunities for them.

"We are very proud of our portfolio of world class brands and will continue to service our clients with unparalleled excellence and innovation."

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