Beanstalk takes on Aquascutum

Agency to develop programme around British fashion brand.
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Beanstalk is to develop an international licensing programme for British heritage brand, Aquascutum.

Beanstalk is now eyeing up categories including fragrance, eyewear, watches, luggage and childrenswear.

"We are honoured to be working with Aquascutum, one of Britain's most recognised and respected luxury brands," said Ciarán Coyle, international MD at Beanstalk. "The Aquascutum brand has huge global recognition and is admired in international fashion circles for its unique, powerful heritage and quintessentially British style."

Belinda Earl, group chief executive at Aquascutum, added: "The partnership with Beanstalk cements our ambition and strategy to take Aquascutum to new heights."

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