An exclusive collection of Paris Hilton eyewear is to launch in the Asian market.
Agent Beanstalk has apppointed OEM & Design Company to create a line of optical frames, sunglasses and coloured contact lenses for the Asian market under the Paris Hilton Eyewear trademark.
"OEM is one of Asia's most well respected eyewear players and has a solid history in developing glasses and contact lenses for global brands," commented Ciarán Coyle, Beanstalk's MD, international. "They have illustrated a sound understanding of Paris' unique design sense and we believe that their range of optical frames and sunglasses will be on every Asian fashionista's wish list next year."
The line will be launched by Hilton herself at the Shanghai Optical Fair in February 2012. It will be sold in department stores and speciality jewellery shops across the region including China, Hong Kong, Japan, Malaysia, Singapore, Taiwan and Australasia.
OEM's David Lim added: "Paris Hilton is one of the world's most admired fashion icons. We are honoured to be working with Paris to bring her vision to life in a range of highly desirable frames, sunglasses and coloured contact lenses."