Global brand extension agency Beanstalk, has signed the olive oil brand, Filippo Berio, for representation.
Beanstalk will work closely with Filippo Berio on extension into close-to-core food categories, leveraging the authentic olive oil brand’s Italian heritage and rich flavour profile.
“The popularity of Mediterranean cuisine shows no sign of slowing and its ingredients and cooking methods continue to inspire food enthusiasts across the world,” commented Walter Zanre, managing director at Filippo Berio UK.
“Through licensing, we want to offer consumers the opportunity to enjoy Italian style indulgences at home, complementing our existing offer of high-quality oils, vinegars and pesto. We were impressed with Beanstalk’s extensive experience working with food and beverage brands, and are confident in their ability to help us grow Filippo Berio’s offer in close-to-core categories.”
Lisa Reiner, managing director of Beanstalk Europe & Asia Pacific, added: “As the number one brand in the olive oil category, Filippo Berio is perfectly positioned to maximise consumer demand for related food products inspired by Mediterranean cuisine. By partnering the brand with best-in-class licensees, we aim to translate the high standards of its core products into a comprehensive food offer which enables consumers to create Italian-inspired indulgences in the comfort of their own homes.”