The English denim lifestyle brand Lee Cooper has partnered with The Beanstalk Group to develop its international licensing programme.
Beanstalk's initial focus will be assisting Lee Cooper in developing its apparel and denim lifestyle business in Russia, Poland and the Baltic States.
Founded in 1908, Lee Cooper is the oldest jeans company in Europe.
"Our vision is to bring the company from a denim-based brand into a denim lifestyle brand," said Lee Cooper CEO, Stefaan Le Clair. "We are excited to be extending the reach of Red Diamond Lee Cooper into Russia and Eastern Europe, with Beanstalk's help.
"The RDLC collection takes denim-inspired fashion with a tailored approach to reflect the brand's rock and roll attitude," Le Clair added. "The brand is a true British export with global appeal. We believe that this unique mix of heritage and innovation sets Lee Cooper apart from its competitors and we look forward to extending its reach in these exciting new markets."
Ciarán Coyle, MD of Beanstalk, added: "Beanstalk is proud to be joining forces with one of the most respected denim companies in Europe. Lee Cooper has already established a sound reputation in the region and offers significant opportunities for further extension through its creative and trend-setting products.
"We are looking forward to building the brand further in these significant emerging markets."