The Estate of Mahatma Gandhi has signed an exclusive representation agreement for advertising and media campaigns with Beanstalk.
Practicing non-violent civil disobedience, Gandhi led the Indian independence movement that gained freedom from British rule.
“As one of the most revered leaders in history, Mahatma Gandhi’s legacy of non-violent resistance inspired civil rights leaders throughout the world," said Allison Ames, president and CEO of Beanstalk.
"We are honored to work with Arun Gandhi and represent his grandfather’s legacy.”
Beanstalk will represent the rights of the Gandhi for use in advertising, media, and long-term brand associations.