The Beatles Collection by Ben Sherman, is composed of four t-shirts, four shirts and the iconic Harrington jacket.
The collection hits both Ben Sherman’s global outlets and major stores stocking Ben Sherman product across the world in February next year.
The t-shirts are each illustrated with an iconic archive print and images of Beatles memorabilia. Each of the shirts has a different style and a name to match. ‘Paisley’ is a sixties-inspired paisley print with a modern edge; ‘Words’ features the Beatles font; ‘Help’ features silhouettes from the album cover of the same name; and ‘Fab Four’ depicts the faces of the four superstars.
The Harrington jacket combines an ultra-cool navy exterior with an interior containing images of the faces in pop art colours.
The range was launched at the Bread and Butter street and urban wear show in Berlin in early July to a positive reaction from retailers, signalling interest from the marketplace in advance of the launch in February.
The Beatles brand has grown in recent years. Caroline Mickler, which is implementing the Beatles brand licensing strategy in the UK on behalf of Apple Corps, has announced licensees across a growing number of categories.
Mark Maidment, Ben Sherman’s creative director, said: “This is an ideal time for us to bring a new Beatles collection to market. Our own evolution into a complete lifestyle brand has meant that we can more strongly emphasise quality fabrics and authentic style.
“Our global presence means that we can maximise the impact of this collaboration in a way not possible before. And of course the classic Beatles imagery resonates with all consumers at all levels.”
Caroline Mickler added: “Ben Sherman and The Beatles are a perfect match, combining a genuine British heritage with powerful, worldwide brand recognition.
"With The Beatles Collection Ben Sherman has brought together its real feel for The Beatles and their iconic status with a highly individual, highly sophisticated approach to these classic clothing styles. The market is very excited about this collaboration – and so are we.”