Benetton deal incoming for Santoro's Gorjuss - Licensing.biz

Benetton deal incoming for Santoro's Gorjuss

Undercolours of Benetton to produce apparel collections for brand from spring 2013.
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Santoro has secured a major deal for its Gorjuss property with Undercolours of Benetton.

The two firms will work together to produce collections spanning nightwear, underwear, swimwear, beach towels and accessories for launch in spring 2013.

In addition, Undercolours of Benetton also plans to import a selection of Santoro's gifts and stationery lines to complement its Gorjuss programme.

"We are thrilled to be working with Undercolours of Benetton," said Meera Santoro, creative and licensing director. "I congratulate them on their discerning eye in recognising the unique, special qualities of Gorjuss.

"Their confidence in the future potential of the brand is supported by their extensive plans for advertising, PR and stunning Gorjuss shop window displays throughout Benetton stores."

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