Betty Boop fashion collection hits b+ab stores

“This is a fashion match made in heaven," said Cathleen Titus, vice president of international licensing for King Features.
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A new Betty Boop fashion range has landed in b+ab stores across Hong Kong, China, Macau and Taiwan.

The Spring/Summer 2016 collection features Betty Boop prints on woven crop tops and culottes and emblems on knit tops and tunics, each with a heart theme.

“This is a fashion match made in heaven," said Cathleen Titus, vice president of international licensing for King Features.

"With this new collection, b+ab is capitalising on Betty Boop’s classic brand elements in a fresh, exciting way and breaking traditional rules for versatile everyday wear."

The deal was brokered by King’s agent, Global Brands, and is the latest in a series of fashion deals in the region for King’s brands.

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