Betty Boop returns to TV with new animated series - Licensing.biz

Betty Boop returns to TV with new animated series

After 30 years away from the small screen, the iconic toon is back and ready to launch with a robust new licensing programme from King Features.
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Iconic animated character Betty Boop is making her return to television in a new animated series from the producers of the Peanuts TV series.

The new series is scheduled for a 2018 release and will be produced by Normaal Studios in partnership with Fleischer Studios and King Features, the exclusive worldwide licensing agency for the Betty Boop brand.

Aimed at tweens and teens, the 26 episode series recounts the adventures of Betty Booop and her journey to becoming a superstar.

“We are delighted to be partnering with an innovative production company such as Normaal Animation,” said Mark Fleischer, president and CEO of Fleischer Studios.

“My grandfather, Max Fleischer created Betty Boop as a fun, feisty and fashionable female. She has proven to be a character for al time. It is extremely gratifying to know that this new television series will introduce Max’s beloved icon to new generations of fans in an engaging, relatable way.”

The series marks the first tme the iconic character has starred in her own show in 30 years and will be supported by King Features licensing and merchandising to introduce the Betty Boop brand to a new generation of fans.

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