King Features has teamed with make-up specialists Z Palette to launch a new line of beauty products inspired by classic fashion icon, Betty Boop.
The new collection of makeup palettes will make its debut at this year’s Make-up Show in New York City before being launched to Betty fans and make-up users across the globe.
Available exclusively online via Ultra Beauty at Ultra.com, the Betty Boop Palettes arrive in three styles: Classic and Brush Strokes in the large size and Bubbles in the small size.
The deal was brokered by Betty Boop’s New York-based licensing agent King Features who holds the exclusive worldwide rights for the iconic property.
“We are thrilled to pair Betty Boop with fashion-forward Z Palette,” said Carla Silva, vice president and general manager, global head of licensing for King Features.
“Pro or amateur, make up lovers everywhere are going to adore this sleek, cool and very practical product.”