BLCEE: Art and fashion focus for JELC

Withit, Bad Cat and Plain Lazy among others all being showcased.
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Jane Evans Licensing Consultancy will mainly be focusing on its art and fashion-based brands in Budapest this week.

Leading the way will be cute humour-based property Withit, which has grown steadily over the past ten years across Europe and the Middle East.

JELC has direct to retail deals with C&A for ladies nightwear and socks across Europe and with Jumbo for Greece. Six months ago, Burger King ran a successful Europe-wide consumer promotion offering back to school products.

The brand is already well known in Eastern European territories through C&A (nightwear) and Herlitz (stationery), although JELC is now seeking local partners in this category. Withit has just signed its first deal in Russia for clothing and the Middle East for clothing, footwear, bags, stationery, bed linen and toiletries.

Moving on, and Bad Cat is a design brand from US clothing firm Mighty Fine. Through its clothing partner in Benelux and Germany, JELC has secured a DTR with mail order giant Otto Versand. Spring/summer 2010 sees a full page dedicated to ladies nightwear, with further categories across socks, underwear, casual wear and bedding planned for autumn/winter 2010 and beyond.

C&A has also carried Bad Cat ladies nightwear and t-shirts in all stores in Central, Eastern and Western Europe. In addition, the brand has successful stationery licensees in Poland, France and South Africa, with a range of clothing and nightwear in France.

JELC will also be presenting the UK fashion brand, Plain Lazy, which has a growing programme across Greece, Cyprus and Albania, as well as Sony/ATV song lyrics (which includes a Lennon and McCartney collection).

Finally, the firm has been appointed to represent The Ultimate Fighting Championship (UFC) across Russia, Eastern, Central and Western Europe.


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