BLE 2010: Royal Navy reveals high level partnerships

Limited edition Breitling watches, pens and books all planned for launch.
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The Royal Navy will be heading to Olympia later this month, looking to highlight a wide range of licensed product.

A partnership has recently been secured for limited special edition Breitling watches, while a hand-painted silver fountain pen with gold nib for collectors is currently on sale at Harrods, Farneys, Arthur Brown and other high-end pen stores worldwide.

A new range of footwear - including sailing and outdoor boots - and luxury performance apparel is currently in development with LBM, and is due to hit outdoor retailers across Europe and beyond in spring 2012.

Next year will also see the publication of two key books - Rescue 194, telling the story of the rescue of the crew of the MSC Napoli which grounded on rocks off Cornwall; and 72 Hours, the rescue of the crew of a Russian submarine.

In addition, some existing key licensees have recently renewed their deals. 2011 and 2012 will see further manuals from Haynes on a range of sea, land and air hardware, new models from Airfix and forays into more co-branded licensing agreements with brands to complement RN's brand attributes, values and future credentials.


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