BLE 2011: American Greetings eyes European market at BLE

The greetings card firm wants to increase the awareness of its brands at BLE.
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Started by a Polish immigrant in 1905, the American Greetings Corporation now generates around $1.7 billion in revenues from its worldwide operation.

The company’s top brands are Strawberry Shortake, the WotWots, Twisted Whiskers, Madballs and Care Bears.

Gabrielle Oliff, VP brand and marketing at American Greetings, said: "By attending BLE for the first time, we hope to demonstrate that American Greetings Properties is serious about the European market and that we have a lot of fantastic properties that appeal to a wide range of consumers. We’d like to increase the awareness for and the desire to license our brands."

Click here to read the full exhibitor spotlight.


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