SmileyWorld has bolstered its fashion credentials further, signing a deal with Benetton.
The brand will be the new face of underwear and sleepwear range, Benetton Undercolours.
It will launch globally in around 5,000 stores from March 2012.
"I am very happy to work with Benetton - a brand that I love and have been buying since I was a child," said Nicolas Loufrani, CEO of SmileyWorld. "We have worked on a very fun and trendy product range with their team and I am sure teens and young adults all over the world will love them."