The competition, held on Rocket Licensing's stand - F005 - attracted participants from across the board including licensees, retailers, partner and journalists.
Alex Bloom, MD of Spearmark International, beat of competitors, reading out 21 pages in just one minute, to win the challenge.
He commented: "All that reading bedtime stories to the children really paid off."
Rocket's Rob Wijeratna, added: "As usual, our annual competition attracted participants from across the board. It was a great competition, one of our most fun...and a well deserved winner."