BLE 2012: First licensee secured for R F Scott

Performance Brands secures Blacks Retail Outdoor for famous explorer.
Publish date:

Performance Brands signed the first licensee for R F Scott at Olympia this weeek - Blacks Retail Outdoor.

"We are embarking on a number of products that will have the authenticity and technical attributes that our customers would expect to see in a brand connected with one of the world's most famous explorers," said Cam March, marketing director at Blacks.

"Blacks will work with the team at R F Scott to design products that the next generation of explorers would be happy to wear on future expeditions in the UK or abroad."

Polar historian Dr David M Wilson - who represents the R F Scott brand - added: "I am really pleased to see the R F Scott brand coming into development. It represents a new way to inspire people with his legacy and since a percentage of sales will support a studentship at the Scott polar research institute, a new way to support British polar science and heritage."

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