BLE 2012: First licensee secured for R F Scott

Performance Brands secures Blacks Retail Outdoor for famous explorer.
Author:
Publish date:
1_scott_robert_falcon.jpg

Performance Brands signed the first licensee for R F Scott at Olympia this weeek - Blacks Retail Outdoor.

"We are embarking on a number of products that will have the authenticity and technical attributes that our customers would expect to see in a brand connected with one of the world's most famous explorers," said Cam March, marketing director at Blacks.

"Blacks will work with the team at R F Scott to design products that the next generation of explorers would be happy to wear on future expeditions in the UK or abroad."

Polar historian Dr David M Wilson - who represents the R F Scott brand - added: "I am really pleased to see the R F Scott brand coming into development. It represents a new way to inspire people with his legacy and since a percentage of sales will support a studentship at the Scott polar research institute, a new way to support British polar science and heritage."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Featured Jobs