BLE 2012: Trash Pack welcomes two new partners - Licensing.biz

BLE 2012: Trash Pack welcomes two new partners

Lisle signs Dreamtex for home textiles and Namco Bandai for vending plush.
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Boys toy property Trash Pack is expanding into home textiles and amusement and leisure following two new deals brokered by Lisle International.

Dreamtex will make a collection of Trash Pack home textiles, including children’s bedding, while Bandai Namco who will create a series of vending plush for amusement centres throughout the UK.

Francesca Lisle commented: “We are delighted to have Dreamtex Ltd and Namco Europe Limited, part of Bandai Namco Group the global entertainment company on board with the Trash Pack. Both will make ideal partners and have some impressive ideas on how to represent this unique property and we look forward to seeing their collections come to fruition.”

She added: “Already in the UK, GP Flair has circulated over 2.6 million Trashies into the hands of fans and is on target to reach an overall brand value in excess of £12 million by the end of 2012. The drive for the toy collection will continue with an imminent new series of characters and strong marketing across all media.

“In addition to this, we now have a great number of new partners on board meaning the characters of the Trash Pack are visible across games, Top Trumps, textiles, activity books and more. We believe that 2013 will be the year when Trash really can turn into Treasure.”

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