BLE 2013: Energizer extends European licensing programme with automotive goods

Custom Accessories Europe plans to extend the brand across EU with a range of automotive accessories.
Publish date:
Social count:

Energizer Holdings has appointed automotive accessories manufacturer Custom Accessories Europe as licensee for the Energizer brand.

CAE now plans to extend the Energizer brand into automotive power products including cables, chargers and extension sockets, as well as jump starters, inverters and compressors.

The new range will be targeted towards automotive specilaist stores, supermarkets, DIY and online retailers across the UK and Europe.

With a history of over 100 years, Energizer already retailes in over 160 countries worldwide. The latest deal is part of the firm's and its global brand licensing agency, Beanstalk's plans to extend its programme across Europe.

Martin Burch, director of marketing and strategic planning for Energizer, commented: “We are excited to build upon the Energizer licensing programme in Europe by partnering with CAE.

"Licensing is a key growth area for Energizer and we look forward to extending the programme further with Beanstalk’s expert assistance.”

Simon King, director of custom accessories Europe (CAE), added: “CAE is delighted to partner with Energizer in these exciting new product categories throughout the UK and continental Europe.

"In many markets, these categories have no clear consumer brand recognition and thus, the launch of Energizer creates a significant and exciting opportunity to offer customers innovative products with a brand that they trust.”

Lisa Reiner, managing director of Beanstalk Europe and Asia Pacific, concluded: “With Energizer being such a powerful player in the world of consumer power goods, extensions into adjacent product categories are a natural way to cultivate the business here in Europe, and licensing is the ideal business model to deliver this growth.

"CAE has strong specialised skills in the automotive accessories area and is well suited to take on the Energizer brand. They will certainly make the most of the brand’s strong legacy in the power and charging industry.”


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.