With the forthcoming reboot of Ghostbusters, the franchise will take centre stage at the Rocket Licensing stand at BLE 2015.
The firm will also be showcasing The Very Hungry Caterpillar, Breaking Bad and its spin-off Better Call Saul, comedy hit Mrs Brown’s Boys, film classic Rocky, The Grinch, CBeebies hit Ruff-Ruff, Tweet and Dave, kid’s classic the Smurfs, Gas Monkey Garage, the A-Z guide books as well as fashion accessory and style brand Model’s Own.
For the first phase of the UK licensing campaign for Ghostbusters, Rocket is targeting publishing, apparel, nightwear, underwear, posters, calendars, stationery, confectionery, gifts and homeware.
Rocket has also managed a successful Classic Ghostbusters licensing campaign that has attracted licensees in a number of key categories and that will blaze a trail for the new film and new brand campaign.
“We're celebrating our ninth appearance at BLE with a powerful line-up led by the film event of 2016,” commented Charlie Donaldson, joint managing director of Rocket Licensing.
“Ghostbusters will also inspire a very entertaining and possibly messy Rocket challenge. But if you don't find yourself on the winner’s podium you can definitely find yourself some licensing winners, from the world’s favourite caterpillar to the world’s most dangerous chemistry teacher, along with preschool entertainment, comedy, boxing, design, cars, fashion favourites and much more at stand G005.”