BLE 2018: Character World will "maximise all retail opportunities" for Fortnite brand with new home textiles collection - Licensing.biz

BLE 2018: Character World will "maximise all retail opportunities" for Fortnite brand with new home textiles collection

"Character World is well-known for bringing iconic brands to homes across Europe and this range will be a true celebration of Fortnite’s global and cultural significance."
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Character World has secured a new partnership with Epic Games to create a range of Fortnite home textiles, bringing the gaming phenomenon to the bedding sector.

The company has stated it will act to “maximise all retail opportunities” for the Fortnite brand from this moment.

The new branded collection will feature duvets, cushions, fleeces and selected accessories for both adults and youngsters.

Danny Schweiger, MD of Character World, said: “We are thrilled to partner with Epic Games to create our range of Fortnite home textiles for all our European retailers. Character World is well-known for bringing iconic brands to homes across Europe and this range will be a true celebration of Fortnite’s global and cultural significance.

“Fortnite is a must-have brand that can only get stronger and stronger through 2019 and beyond. At Character world, we will endeavour to maximise all retail opportunities with our innovative products and designs.”

Mark Rein, co-founder of Epic Games, added: “Our players have such passion when it comes to Fortnite. Partnering with Character world gives us the opportunity to let them make it part of their home lifestyle.”

The collection will be available for purchase from retailers throughout Europe next year.

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