The National Geographic is placing an increased emphasis on sustainability within the licensing space this year through a slate of new deals in the apparel and fashion sector.
Since the organisation's European consumer products and experience strategy was unveiled at last year's BLE, it has secured a vast number of new deals across both kids and adult markets, each striking note of sustainability and ethical sourcing.
March next year will see Clarks go global with a National Geographic footwear range featuring designs and illustrations from the company's library of imagery. The range will also feature a number of new materials that drive the message of sustainability.
"Around 16 of Clark’s shoe designs will made from 100 per cent recycled bottles – from the canvas through to the insole and even laces – with packaging from 100 per cent recycled cardboard, and printed with natural vegetable oil. This is part of a multi-year partnership," Helena Mansell-Stopher, National Geographic's UK director of licensing, told ToyNews.
March 2019 will also see John Lewis launch a kids’ fashion collection, which will ethically source its materials. Meanwhile an alliance with Teemil will see the launch of National Geographic t-shirts early next year, from a company whose factory runs on 100 per cent sustainable energy, and whose fashion products are created from 100 per cent organic cotton.
If you can’t wait until then you can already buy North Face National Geographic t-shirts – made from recycled material.
Next year is not only about apparel as 2019 will also see the launch of a health and beauty range sourced from 100 per cent natural oils, with 100 per cent of all materials used from a recycled source – and itself recyclable.
The Tisserand National Geographic range will also have an extremely low carbon footprint as it will be manufactured in the UK. JJ&C’s latest National Geographic bags and luggage range will incorporate 100 per cent recycled PET material, and home textile leader Dreamtex has signed up to create both kids’ and adults’ products, all of which will use material from 100 per cent organic cottons and recycled materials.
"Sustainability is a clear theme of these ranges – and that in turn reflects the concerns of National Geographic’s Planet or Plastic? multiyear mission, which aims to raise awareness about the global plastic crisis and reducing the amount of plastic in the world’s oceans," continued Mansell-Stopher.
"That in turn feeds into the consumer products strategy, attracting a growing number of like-minded licensing partners. A virtuous licensing cycle, in fact."