President of CopCorp, Carole Postal, has been attending BLE, arranging meetings on her colleagues' stands. But for 2011, the firm will have its own booth and Postal will be joined at the show by vice president, Jodi Gottlieb.
Postal explains: "The change will allow CopCorp to showcase its properties all in one place and to conduct more meeting. The change is also, of course, a reflection of how much CopCorp's overseas business has grown over the years."
The company is one of the few which will travel from the US to exhibit in London next week. Postal continues: "We've found there are quite a few agents and licensing partners who can't all come to Las Vegas in June [for Licensing International show], but will come to London for this show."
CopCorp will have seven existing properties on show, including Barcode Kitties; Jim Benton's It's Happy Bunny; Pink Cookie; Crusade; (not so) Scary Monsters; Tom Arma Studio and Ringling Bros. and Barnum & Bailey aka The Greatest Show on Earth.
Alongside these, the company will debut two new properties in London. The first is Zoodorable - a character brand from pop artist/illustrator Han L Lee, creator of the Bobby Jack brand.
The other new brand is Fiona & The Funky Pirates - a spin-off from Barcode Kitties, featuring a group of sea creatures who sail both land and sea.
The new properties will bolster the already strong portfolio that CopCorp has been building up since its formation in 1997 by husband and wife team, Robert and Carole Postal. One of its USPs is the ability to build up the licensing programmes for non-media brands.
Postal and her team will be looking to continue this work and also to branch out into new areas. She says: "CopCorp has identified social media as an important sector to watch not only for new licensees for our existing brands, but also for new properties which may have excellent licensing potential."