The provider of management systems to the licensing industry is making its BLE debut this year.
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Having spent 21 years proiding automated licensing and royalty sustems to owners and licensees of IP, Mary Malysz joined with several other licensing industry experts, Holly Royer and Zeljko Rakocevik, to develop Dependable Rights Manager.

The system targets consumer product operations to help licensors, agents and licensees optimize licensing transactions associated with trademarks and copyrights.

Malysz explains: "Our mission is to enhance and improve licensing organisations' transaction processes through automation, and to provide dependable and reliable customer service."

Prior to founding Dependable Solutions, Malysz was in charge at right Track Solutions, which became one of the largest suppliers of royalty and licensing solutions to music and video operations in North America.

Once the company was founded, its first client was Velocity Brand Management, one of the key sports licensing agents in Australia and New Zealand.

Having already signed up 25 clients, including Gmodelo (Corona), Dr Pepper Snapple Group, CAA, Sanrio, Pokemon International, Smileyworld, Dimensional Branding and Kidz Entertainment, the company is exhibiting at BLE in an effort to bolster its European customer base.

Martysz comments: "We wanted to focus on European-based clients, especially after the move of Licensing International Expo from NY to Vegas in 2009, leaving many Europeans at home.

"We are very happy to make our debut at BLE this year, meeting with our newest UK and Danish clients adn prospecting through the European market to benefit new clients."

During the show, a team from the firm will demonstrate the latest techniques in licensing administration for licensors, agents and licensees:

Dependable Rights Manager – The latest releases of our software that automates the core operations of any licensor, licensee or agent with contract management, financial, sales activity and royalty reporting processes, with improvements to handle GST and VAT.

Workflow Approvals – Fully integrated approval systems help licensors process every stage of product, advertising and packaging approvals initiated by licensees.

Content Library – Keeps licensees fully informed with the latest licensor style guides, artwork, training videos and other content to help stay on top of product approvals.


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