BLE NEW EXHIBITOR SPOTLIGHT: Lisle

Firm responsible for licensing of ZhuZhu Pets is exhibiting for the first time at BLE.
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Lisle International Licensing (LIL - stand EO72) is a Limited Liability Partnership set up by Colin Lisle, managing director of Intertoy and will develop an international licensing programme around the ZhuZhu Pets on an international level.

Intertoy and its team, has extensive knowledge of international markets with over 30 years of trading and this new venture complements its operations.

The team was formed in April 2010 initially to expand and manage the licensing programme for ZhuZhu Pets and its auxiliary brands such as Kung Zhu. Founder Colin Lisle was instrumental in bringing the ZhuZhu Pets brand to the international scene after it was launched in the US by the manufacturers Cepia.

At BLE, LIL will be exhibiting all new development for the ZhuZhu Pets licensing programme which will indicate just how exciting this property is for prospective licensees. There will also be a demonstration of the marketing behind ZhuZhu Pets an aspect which has created widespread media exposure throughout the world.

The firm's aim at the show is to establish contact with key categories and to present further developments to existing and potential licensees. Outside of the core category focus, LIL's next review will be on consumer electronics and the on the digital market.

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