BLOG: Appointing a master licensing agent and sub agents

Game of 2 Halves' MD talks through the pros and cons of each approach.
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When a brand owner decides to begin or to revitalise licensing of its brand, it has two basic choices: recruit an in-house licensing team or appoint a master licensing agent.

What are the pros and cons of either approach and what should a brand owner know before making the decision?

How does it work when the brand is popular in more than one country and local sub agents are also required?

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