BLOG: Appointing a master licensing agent and sub agents

Game of 2 Halves' MD talks through the pros and cons of each approach.
Publish date:
1_Paul Comben Lic Awards 12.jpg

When a brand owner decides to begin or to revitalise licensing of its brand, it has two basic choices: recruit an in-house licensing team or appoint a master licensing agent.

What are the pros and cons of either approach and what should a brand owner know before making the decision?

How does it work when the brand is popular in more than one country and local sub agents are also required?

To read the full article, simply click on this link.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.


Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019