Bluebird Brands picks up Asda Direct listing - Licensing.biz

Bluebird Brands picks up Asda Direct listing

Products featuring Mr Men and Little Miss and Pip now available online.
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A selection of Mr Men & Little Miss and Pip products from Bluebird Brands are now available from Asda Direct.

The firm has teamed up with the retailer to offer a collection of umbrella designs aimed at the tween/teen market for Mr Men & Little Miss. Characters include Little Miss Chatterbox, Little Miss Naughty, Little Miss Sunshine, Mr Happy and Mr Messy.

In addition, Pip products available include bags and winter gift sets.

"We are delighted that these products are being stocked through such a popular website as Asda Direct," said Rachel Needs, brands and licensing director at Bluebird. "It's perfect timing with Christmas fast approaching and orders are already flooding in."

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