Bluebird expands Mr Men and Little Miss line

Bluebirds Brands is adding umbrellas to its Mr Men and Little Miss offering.
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The firm has already produced a range of branded event crackers featuring the characters, covering Christmas, Valentine’s Day, birthdays and parties.

The new deal will see the company produce a range of branded umbrellas for the tween/teen market.

“Mr Men and Little Miss is an absolute classic brand that spans generations – kids love it and parents remember it from their own childhood, so we’ve got high hopes for this adorable new range of umbrellas,” said Rachel Needs, brands and licensing director at Bluebird Brands.

This latest deal adds to an increasing portfolio of licensed merchandised produced by Bluebird Brands - other lines cover character, celebrity and fashion and include other classic brands such as Garfield and Scooby Doo, as well as Pip and Co.

An agreement to produce a range based on the Collins Gem series of dictionaries has just been signed whilst the company is also set to produce a range based on the Fabric Animals brand from Bang on the Door.

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